Life is Short, Are you Prepared for a Tragedy?

Life is short, and so often human nature allows us to live the present, while forgetting about the future and the possibilities of sudden unexpected events.

These events can include an illness, accident, death, catastrophic weather, divorce, or even the beauty of life (children). The questions that we must ask ourselves today, what if? What if I were to pass away, how would my family go on? What if I suffered a disabling condition, where would my income come from? What if there was a flood/hurricane/storm, how would we replace what we've built? What if I were to have kids, can we support them and see through college? What if my mom/dad needed care, how would we care for them?

These questions seem so basic, yet 70% of our nation does not insure against these many realities of life. It is wise to seek information and take action sooner then later, but yet it's much easier for us to put off until another day.

Let's take a look at some of the basic solutions to preventing our loved ones from having to struggle, with very little cost.
1. Health Care Proxy, Living Will, Last Will & Testament
2. Life Insurance
3. Long Term Disability Insurance
4. Property & Casualty Insurance
5. Emergency Reserves

We left out health insurance, only due to the fact the cost has gotten so out of control, that this is a topic for another discussion.

The above mentioned, can be taken care of easily with ACTION, not Procrastination. There is no question, that you should never be Insurance Poor, or have to change your lifestyle to pay for insurance. Instead, it should be considered a cost of doing business or carved out as a necessity in life and part of your fixed expenses.

Research online to educate yourself, seek expert counsel to work with you to find the right solutions for your situation, and remember you don't have to break the bank to have these basic plans set up. It's important you work with professionals you feel comfortable and confident with, that you know are looking out in your best interest. They don't have to be part of Large Firm or have the Biggest Clients, they have to work for you, and work with your budget. Remember, it's your business and your future, not theirs, you are in control and it's the job of your advisors to make sure you are clear and understand what you are doing and why. Ask questions, and if you don't come away with the answers you wanted or understand, get a second opinion or third.

Many times we believe these topics are too overwelming to address, when in fact they can be simplified and taken care of in a short period of time. Lack of Planning is very Expensive but Peace Mind is Priceless.

COOL V INTERVIEWS - WBC CHAMPION ANDRE BERTO

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Money & Music Presents - Business Is "PERSONAL"

Hey Good People!

How many times have you heard the line "It's NOT personal it's just business!" only to find out you was getting the lube job for a potential screw shortly after! Well just like our affiliate "Hotep" author of award winning and best selling book "The Hustlers 10 Commandments" (Which we highly recommend reading if you haven't) Business is most definitely personal especially if your going into business with that particular individual. There must be a foundation of trust and common purpose for that business to truly thrive. Don't let anyone sell you or tell you otherwise.

First lets observe what doing business truly is:

Busi·ness - Pronounced (biz′nis)

noun

1. one's work, occupation, or profession
2. a special task, duty, or function
3. rightful concern or responsibility no one's business but his own
4. a matter, affair, activity, etc. the business of packing for a trip
5. the buying and selling of commodities and services; commerce; trade
6. a commercial or industrial establishment; store, factory, etc.
7. the trade or patronage of customers

Now upon review there are some exceptions to this rule but NONE that refer to a ongoing personal relationship. (Hence the term business relationship!) It's your duty to research, know and trust who you do business with. Still don't believe me? Then ask yourself this question. How many jobs you know hire without a criminal background check? The chances are NONE and that's why business is personal otherwise would that information make a difference otherwise?

When choosing your partner you should evaluate their goals, purpose and motivation because if they have the wrong intentions I can guarantee your setting yourself for failure if you partner up with this individual.

Remember the movie 300 when he he said "choose your words wisely for they may be your last" the same applies here one wrong move can prove disastrous so when doing business make sure you and that potential partner or client is eye to eye and the rest will fall in place.

Ya Boy Boyee
"Cool V"
The Industry Insomniac!

COOL V - DROPS THE 4 PRINCIPLES OF MARKETING

The Marketing Mix
(The 4 P's of Marketing)

Marketing decisions generally fall into the following four controllable categories:

* Product
* Price
* Place (distribution)
* Promotion

The term "marketing mix" became popularized after Neil H. Borden published his 1964 article, The Concept of the Marketing Mix. Borden began using the term in his teaching in the late 1940's after James Culliton had described the marketing manager as a "mixer of ingredients". The ingredients in Borden's marketing mix included product planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. E. Jerome McCarthy later grouped these ingredients into the four categories that today are known as the 4 P's of marketing, depicted below:
The Marketing Mix
The Marketing Mix


These four P's are the parameters that the marketing manager can control, subject to the internal and external constraints of the marketing environment. The goal is to make decisions that center the four P's on the customers in the target market in order to create perceived value and generate a positive response.
Product Decisions

The term "product" refers to tangible, physical products as well as services. Here are some examples of the product decisions to be made:

* Brand name
* Functionality
* Styling
* Quality
* Safety
* Packaging
* Repairs and Support
* Warranty
* Accessories and services

Price Decisions

Some examples of pricing decisions to be made include:

* Pricing strategy (skim, penetration, etc.)
* Suggested retail price
* Volume discounts and wholesale pricing
* Cash and early payment discounts
* Seasonal pricing
* Bundling
* Price flexibility
* Price discrimination

Distribution (Place) Decisions

Distribution is about getting the products to the customer. Some examples of distribution decisions include:

* Distribution channels
* Market coverage (inclusive, selective, or exclusive distribution)
* Specific channel members
* Inventory management
* Warehousing
* Distribution centers
* Order processing
* Transportation
* Reverse logistics

Promotion Decisions

In the context of the marketing mix, promotion represents the various aspects of marketing communication, that is, the communication of information about the product with the goal of generating a positive customer response. Marketing communication decisions include:

* Promotional strategy (push, pull, etc.)
* Advertising
* Personal selling & sales force
* Sales promotions
* Public relations & publicity
* Marketing communications budget

Limitations of the Marketing Mix Framework

The marketing mix framework was particularly useful in the early days of the marketing concept when physical products represented a larger portion of the economy. Today, with marketing more integrated into organizations and with a wider variety of products and markets, some authors have attempted to extend its usefulness by proposing a fifth P, such as packaging, people, process, etc. Today however, the marketing mix most commonly remains based on the 4 P's. Despite its limitations and perhaps because of its simplicity, the use of this framework remains strong and many marketing textbooks have been organized around it.

LEARN IT, RELATE IT & LIVE IT!

YA BOY BOYE
"COOL V"
THE INDUSTRY INSOMNIAC!

MONEY & MUSIC - NOMINATE MONEY & MUSIC, COOL V & TRUNK HUSTLERS

Hey Good People!

It's your boy boyee "Cool V" 1st I'd like for all of you to Nominate me for "Internet Hustler" & "Impact Personality" of the Year For 2010 SEA's http://www.southernentawards.com/ballot/nominate.html and "MONEY & MUSIC" * "TRUNK HUSTLERS" for "Industry Service Of The Year" because we do this for YOU! NO CHARGE all this comes from the heart! I have have been grinding in this business for well over a amazing "19+ years" (WOW) I seen them come and go!

My partner in crime Money Mike has been doing the same hustling for a minute so its only right that we get our due respect! It's crazy because there are others that charge a high price for what we offer for FREE! Why you ask? Because we both seen a lot mishaps in corporate America as we as in the entertainment industry. There have been a amazing amount of good people who got into bad situations due to bad decisions as a result of lack of knowledge that many take for granted.

So instead of overlooking, turning our heads or just complaining we decided to do something about it and "Money & Music" was born! Created with one goal in mind and that's to plant a "T.R.E.E" and that's to To Relate Educate & Entertain.

So show us love as we will continue to support the endeavors of our affiliates, readers and the uneducated public who needs our cause!

Ya Boy Boyee
"Cool V"
The Industry Insomniac

Money & Music Presents - Hot New Video From Money & Music Artist B.A.M Feat Keith Murry "Go Harder"

CHECK OUT B.A.M AT:
warmachineinc2gmail.com
Twitter: www.twitter.com/whoisbam
Blogsite: http://www.whoisbam.blogspot.com/
Myspace: http://www.myspace.com/bamofteamreklessmusic
Youtube: http://www.youtube.com/user/BamTeeVee

Business is Personal

To often you will see or hear the term, "don't take it Personal it's just Business". When was the last time you heard this statement?

There is no question, that you have to separate your personal life with your business life, and that your Family should always come first. Unfortunately, for many entrepreneurs or business owners, artists, models, dj's...etc...to be able to provide and support and allow the time for the family to come first, the income must come in. There is no salary or set pay check coming in to know from one week to the next what exactly that income will be, unless there are certain provisions or contracts in place.

So this is where it is very important to begin looking at your business or profession differently, and making sure your business is personal. To often you will see that the people you surround yourself with will grow with you and begin to make your business their business. Remember at the end of the day, you are the "Brand", and it's your livelihood that supports your family.

This is where you must understand that everything your "Brand" (a.k.a. Your Company/Your Profession) does is a reflection upon you. Those that are on your team, are also a reflection upon you and your "Brand". So make sure the team you build has the same vision and understanding of your "Brand", and where you want it to go and how you want it to operate. It is wise to make sure that every decision made in the beginning passes through you, making sure that you know exactly how your operations are being run and how your team responds to the many different situations you are or will be in.

Most successful people are passionate about what they do and what they want to accomplish. This is an important trait to carry forward with your "Brand" and making sure that your team feels, understands, and supports that same passion as you do about your "Brand". It is not acceptable on any level to disrespect or allow to be disrespected as a professional. You will never know who or when that time will come when someone calls, emails, or reaches out to you in need of your services, that could help take your "Brand" to the next level. So it is wise to make sure all calls, emails, faxes, etc...get to you immediately. We are in an age of technology whereas a simple text can reach you at anytime. So make sure you carve out everyday, or as soon as possible, enough time to get back to each and every person/business, PERSONALLY. Remember you are the "Brand" no one is calling your agent, manager, promoter, publicist, attorney, or financial advisor...etc to do business with them. They are reaching out to you, and they want to know they have a RELATIONSHIP with you and that means being accessible. Of course, there are many instances whereas you have to set a line to what's important and what is not, but be very careful about where that line is. It's your "Brand", and missing just one call could be that one and only opportunity that knocked.

Remember, no one is too busy or too important for a phone call(preferably) or a text message or email. Should those around you make you believe you are or that is how you should be to get ahead, begin to evaluate who they represent and is that how you want your "Brand" to be represented. Successful people are very passionate about their professions or business and take their business personal, so make sure you too take your "Brand" seriously enough to know that no matter who that someone is reaching out to you, the fact that they are reaching out should always be appreciated and accounted for.

Make sure you practice "good business" in any profession you are only as good as your last song, application, project, game, etc... so it is important that you take your business personally with those that are part of your team or those that may help or have helped you take your "Brand" to the next level, because you never know when the next opportunity will come again.

We all like to do business with people we can trust, but in today's day and age, unfortunately, it is very hard to sometimes even trust our closest friends, "Money makes people Funny". So stay the course, as they good old saying goes, "slow and steady wins the race". Be patient, be passionate, be respectful, and most importantly take your Business and make it Personal.

So next time someone says to you, "It's just Business, it's Not Personal", evaluate are they who you really want affiliated with your team as your "Brand" moves forward or apart of your successes? Remember who comes first is your Family, so keep in mind every decision you or you allow your team to make represents your "Brand" most importantly your family in the end.

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Get at us 20$$$, Rock them Haterz 1st!!
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Why Advisors are NOT the same.

Look to build your team with experts in their own particular fields while most importantly surrounding yourself with people you feel most confident and comfortable with. Understand that it's hard to find people you can trust so interview many different professionals, even if they are referred to you by someone, check their references, ask them the questions you want to know, get their experience levels and the type of clients they work with, and make sure they are certified or registered.

* First, a lawyer. To handle probate, account title changes, any and all legal issues (NOT financial, tax or accounting issues).

* Second, a CPA. Depending on the amount of assets involved and your own personal expertise, I would consider a CPA from a large, long-established firm -- not a one-man shop. Purpose is to help with any tax and or accounting-related issues. Pulling together a summary of your assets, liabilities, new worth, etc.

* Third, a financial advisor. Before choosing a financial advisor, I would would ask quite a few people for their recommendations (the lawyer, the CPA, your bank, etc.). It's real important that you get someone who's reputable, who's good at what he/she does, and who's been in business for awhile.

Lawyers, CPA's and Financial Advisors are all experts in their own fields, although they often will claim expertise that covers the gamut. However, it's a mistake to assume that only one of these specialists can handle all your needs.

Finally, just a couple of added recommendations:

* Begin learning (classes, reading, etc.) about how to handle your own financial affairs (e.g., taxes, investments, budgeting, etc.). It's a BIG mistake to rely solely on a experts and not having any understanding of what they are recommending.

* NEVER, NEVER, NEVER take an expert's advice unless you understand what they are recommending and why. If necessary, get someone else to explain the advice in a way you understand.

* NEVER, NEVER, NEVER give your lawyer, your CPA or your financial advisor control (e.g., power of attorney) over any of your accounts. You should have to personally initiate and sign off on any transactions in your accounts.

* ALWAYS review your monthly statements (credit card, banking, investment) to make sure there are no transactions that have not been authorized by you.

Cash vs. Credit (personal vs. business)

The ABCs of Business Credit
Learn why it's important to establish a business credit report separate from your personal credit and just how to do it. By David Gass

As an entrepreneur, did you know you have a unique opportunity to build, maintain and acquire credit both individually and as a business owner? That's good news if you're trying to build and grow a company because you won't have to rely solely on your personal credit to do that.

As a member of the business credit industry, it's been my experience that fewer then 10 percent of all entrepreneurs know about or truly understand how business credit is established and tracked-and how it affects their lives and businesses.

So let's first take a look at how personal credit differs from business credit. Then we'll discuss some steps you can take to build your business credit.

Personal Vs. Business Credit
At the point an individual with a social security number accepts their first job or applies for their first credit card, a credit profile is started with the personal credit reporting agencies. This profile, otherwise known as a credit report, is added to with every credit inquiry, credit application submitted, change of address and job change. The information is typically reported to the credit bureaus by those who are issuing credit. Eventually, the credit report becomes a statement of an individual's ability to pay back a debt.

In some cases, the same is true for businesses. When a business issues another business credit, it's referred to as trade credit. Trade, or business, credit is the single largest source of lending in the world.

Information about trade credit transactions is gathered by the business credit bureaus to create your business credit report using your business name, address and federal tax identification number (FIN), also known as an employer identification number (EIN), which you get from the IRS. The business credit bureaus use this compiled data to generate a report about your company's business credit transactions. In many cases, those issuing credit to you will rely on your business credit report to determine if they want to grant you credit and how much credit they'll give.

The major business credit bureaus that compile and provide copies of the reports are:

Dun & Bradstreet/Experian Business/Equifax Business/Business Credit USA

Unfortunately, because the information provided to the business credit bureaus is sent in voluntarily--no business is required to send it in--the credit bureaus may never receive all or even any information about your business credit transactions. In fact, you could go for years racking up business credit without any of it being reported to the credit bureaus.

Establishing Business Credit
Let's start by talking about your business credit score. Business credit scores range on a scale from 0 to 100 with 75 or more considered an excellent rating. Personal credit scores, on the other hand, range from 300 to 850 with a score of 680 or high considered excellent.

It's important to note that there are many factors that affect a credit score; it's based on more than just whether you pay your bills on time. Your score can be affected by the amount of available credit you have on bank lines of credit and credit cards, the length of time you've had a credit profile, the number of inquiries made on your credit profile and more. You can find out more about what factors affect your credit rating by visiting www.myfico.com.

The mistake many business owners make is using their personal information to apply for business credit, leases and loans. By doing so, they risk having a lower personal credit score.

Why is that? The average consumer credit report gets just one inquiry per year and has 11 credit obligations, typically broken down as 7 credit cards and 4 installment loans. Business owners are not your average consumer, however, because they carry both personal and business credit. This typically doubles the number of inquiries made to their personal credit profile and the number of credit obligations they carry at any given time, all of which negatively impact their personal credit score. And because business inquiries and personal inquiries aren't separated on their personal credit report, the scores, again, is negatively affected. At the same time, by using their personal credit history to get business credit, they're not able to build their business score, which could help them attain critical business credit in the future.

The key to establishing a business credit profile and score is to find companies that will establish credit for your business without using your personal credit information and then report the payment experiences to the business credit bureaus. By reporting the information to the proper agencies, they'll help you establish your business credit profile.

The following are the basic steps you need to take to establish your business credit profile and score:

1. Form a corporation or LLC to operate your business under and obtain an FIN or EIN from the IRS. You can apply for an EIN number at the IRS website.

I'm suggesting you form a corporation or LLC as opposed to structuring your business as a sole proprietorship or partnership because with a sole proprietorship or partnership, your personal credit information could be included on your business credit report--and vice-versa. In addition, as a sole proprietor or partner in a partnership, you're personally liable for the debts of the business and all your personal assets are at risk in the event of litigation.

Corporations and LLCs, on the other hand, afford business owners liability protection, and you can build a business credit profile that's separate from your personal debts. You may be able to apply for credit under your business's name and obtain credit without a personal credit check or guarantee if the credit grantor will do so--and it's been my experience that often all you have to do is ask.

2. Register your company with the business credit bureaus.

3. Comply with the business credit market requirements. It's extremely important for businesses to meet all the requirements of the credit market in order to ensure a higher likelihood of credit approval. In fact, not being in compliance with the credit market can raise red flags with both credit bureaus and grantors. The red flags include such simple things as not having a business license or a phone line. Most businesses will not grant credit to another business that hasn't taken the steps to set the company up with the proper licenses and local, state and federal requirements. You can research the list of business credit market requirements at iBank.com.

4. Prepare financial statements and a professional business plan. These documents are often required by many credit grantors.

5. Find companies willing to grant credit to your business without a personal credit check or guarantee.

When a company grants your business credit, be certain they report the payment experiences you have with them to the business credit bureau to help build your business credit report and a financial foundation for your company.

6. Manage your debt so you don't fall into trouble making your payments, which will negatively affect your credit score.

7. Make monthly payments to credit grantors to keep your business credit profile active.

At some point, almost every business needs some type of credit. To avoid having to use your personal credit history or guarantees and to obtain the best possible terms, start the steps necessary to build a business credit profile now before you really need it.