MONEY & MUSIC SAYS - NO ONE CAN STOP YOU BUT YOU!!!! (A INSPIRATIONAL TIP FROM COOL V)

Hey People!

One of the key things is this business is to stay motivated and truly inspired for what you do! When you loose the vision, the passion or the love the dream is GONE! Lots of time we blame others for our lost of vision or consistency etc when in the end YOU ARE THE CAPTAIN OF YOUR SHIP....NO ONE CAN STOP YOU BUT YOU! Another thing is to remember patience in this fast food generation we want everything NOW fast food, women/men, cars, clothes etc but like all fads none of these things last.

• Fast Food = Bad for your health
• Fast Woman or Men = Eventually wear you out
• Cars = Gain mileage and creates wear and tear on the engine & frame
• Clothes = Goes out of style like their fads

So as you can see things come and go so it's important that you remember to stay motivated and trust in your dreams against all odds! In business lots of us not only forget stay motivated but even more importantly to motivate our consumers! As human beings we have a very short attention span and when we loose interest the trill is gone. Which equals poor sales and respect for your brand. So like many of you have or have/not heard owning a business is like having a relationship if you fail or neglect to give him/her attention they loose interest as does your consumers.

So how can I stay motivated I have created a must have motivation list of books and DVD's:

• The Secret (DVD) see (HERE)
  
• The Hustlers 1o Commandments by HOTOP see (HERE)
  
• Hustle While You Work by (The above listed author) see (HERE)
  
• The Seven Habits Of Highly Effective People by Stephen R Covey see (HERE)
• Getting Things Done by David Allen see (HERE)
• Tapping The Power Within Iyana Vanzant see (HERE)

I hope these jewels help, motivate and inspire you as they did me and if all else fails look in the mirror at the wonderful creation GOD made and say to yourself I CAN DO WHAT EVER I SET MY MIND TO! Ask GOD for strength and you can get threw anything!!!! Wishing you love & light your boy boyee COOL V aka MR OFFICIAL WHISTLE!

COOL V - DROPS THE 4 PRINCIPLES OF MARKETING

The Marketing Mix
(The 4 P's of Marketing)

Marketing decisions generally fall into the following four controllable categories:

* Product
* Price
* Place (distribution)
* Promotion

The term "marketing mix" became popularized after Neil H. Borden published his 1964 article, The Concept of the Marketing Mix. Borden began using the term in his teaching in the late 1940's after James Culliton had described the marketing manager as a "mixer of ingredients". The ingredients in Borden's marketing mix included product planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, and fact finding and analysis. E. Jerome McCarthy later grouped these ingredients into the four categories that today are known as the 4 P's of marketing, depicted below:
The Marketing Mix
The Marketing Mix


These four P's are the parameters that the marketing manager can control, subject to the internal and external constraints of the marketing environment. The goal is to make decisions that center the four P's on the customers in the target market in order to create perceived value and generate a positive response.
Product Decisions

The term "product" refers to tangible, physical products as well as services. Here are some examples of the product decisions to be made:

* Brand name
* Functionality
* Styling
* Quality
* Safety
* Packaging
* Repairs and Support
* Warranty
* Accessories and services

Price Decisions

Some examples of pricing decisions to be made include:

* Pricing strategy (skim, penetration, etc.)
* Suggested retail price
* Volume discounts and wholesale pricing
* Cash and early payment discounts
* Seasonal pricing
* Bundling
* Price flexibility
* Price discrimination

Distribution (Place) Decisions

Distribution is about getting the products to the customer. Some examples of distribution decisions include:

* Distribution channels
* Market coverage (inclusive, selective, or exclusive distribution)
* Specific channel members
* Inventory management
* Warehousing
* Distribution centers
* Order processing
* Transportation
* Reverse logistics

Promotion Decisions

In the context of the marketing mix, promotion represents the various aspects of marketing communication, that is, the communication of information about the product with the goal of generating a positive customer response. Marketing communication decisions include:

* Promotional strategy (push, pull, etc.)
* Advertising
* Personal selling & sales force
* Sales promotions
* Public relations & publicity
* Marketing communications budget

Limitations of the Marketing Mix Framework

The marketing mix framework was particularly useful in the early days of the marketing concept when physical products represented a larger portion of the economy. Today, with marketing more integrated into organizations and with a wider variety of products and markets, some authors have attempted to extend its usefulness by proposing a fifth P, such as packaging, people, process, etc. Today however, the marketing mix most commonly remains based on the 4 P's. Despite its limitations and perhaps because of its simplicity, the use of this framework remains strong and many marketing textbooks have been organized around it.

LEARN IT, RELATE IT & LIVE IT!

YA BOY BOYE
"COOL V"
THE INDUSTRY INSOMNIAC!