MONEY & MUSIC SAYS - NO ONE CAN STOP YOU BUT YOU!!!! (A INSPIRATIONAL TIP FROM COOL V)

Hey People!

One of the key things is this business is to stay motivated and truly inspired for what you do! When you loose the vision, the passion or the love the dream is GONE! Lots of time we blame others for our lost of vision or consistency etc when in the end YOU ARE THE CAPTAIN OF YOUR SHIP....NO ONE CAN STOP YOU BUT YOU! Another thing is to remember patience in this fast food generation we want everything NOW fast food, women/men, cars, clothes etc but like all fads none of these things last.

• Fast Food = Bad for your health
• Fast Woman or Men = Eventually wear you out
• Cars = Gain mileage and creates wear and tear on the engine & frame
• Clothes = Goes out of style like their fads

So as you can see things come and go so it's important that you remember to stay motivated and trust in your dreams against all odds! In business lots of us not only forget stay motivated but even more importantly to motivate our consumers! As human beings we have a very short attention span and when we loose interest the trill is gone. Which equals poor sales and respect for your brand. So like many of you have or have/not heard owning a business is like having a relationship if you fail or neglect to give him/her attention they loose interest as does your consumers.

So how can I stay motivated I have created a must have motivation list of books and DVD's:

• The Secret (DVD) see (HERE)
  
• The Hustlers 1o Commandments by HOTOP see (HERE)
  
• Hustle While You Work by (The above listed author) see (HERE)
  
• The Seven Habits Of Highly Effective People by Stephen R Covey see (HERE)
• Getting Things Done by David Allen see (HERE)
• Tapping The Power Within Iyana Vanzant see (HERE)

I hope these jewels help, motivate and inspire you as they did me and if all else fails look in the mirror at the wonderful creation GOD made and say to yourself I CAN DO WHAT EVER I SET MY MIND TO! Ask GOD for strength and you can get threw anything!!!! Wishing you love & light your boy boyee COOL V aka MR OFFICIAL WHISTLE!

GOT ADVERTISEMENTS? WHY AREN'T SMALL BUSINESSES STILL ADVERTIZING?

Well.... Have You?

Hey You Guys!!!!!!

(Said Like Electric Company Remember that show?)

Anyway, I observed something this week not only as a web observer but as a marketing consultant that has me not surprised at all. What's the did I notice? Is that most small businesses DO NOT ADVERTISE! I always hear a lot of small business owners complain about people not supporting their brand, service or store when in fact they don't support it themselves! How Ironic! In today's business world promotion of your brand is "EVERYTHING" it's the life line of your company/brand no matter what profession or field you choose. It's imperative that you do so! You can expect people to support you when YOU don't even support YOURSELF!!

We've all heard the phrase "Support Begets Support" right? ......So why do we do otherwise? Consumers follow a pattern of brand awareness as do you threw a series of commercials, print or digital marketing. Huge companies have the budget and invest billions on multi-media campaigning to brand on a subliminal level threw repetition. Examples: McDonald's, KFC, Burger King, Apple, Microsoft Etc... While small businesses mostly rely on "Word Of Mouth" advertisements but let's face it people the world is much smaller than just your circle of friends and this is the digital age! (In Short Times Have Changed So Shouldn't YOU?)

Technology has changed the way we view and consume products so either you get with the times or get left behind! I notice on most of the online networking platforms LINKED IN, TWITTER, FACEBOOK, MYSPACE, NING, ETC that most of the time the only ones truly promoting is either artists, models, promoters, pyramid schemes, online media websites, TV, blogs, labels etc but seldom do I see independent brands pushing their products. You rarely see Real Estate, Medical, Legal or other smaller corporate brands doing so. My question is WHY? If multi-billion dollar companies have to and they are already branded don't you?

This has truly become a lazy generation when we want support of our business when in fact 1/2 of us still don't support ourselves. You wouldn't go to a record store and buy a artist record who you are NOT familiar with so why do you think people would do the same about you? Word of mouth is only valid when that person hears or experienced great things about that brand or experienced something not so pleasant and that's when it backfires! People when you are positioning your product/goods and/or services please remember the following:Do you research know your consumer

1. Convenience is key the more accessible the better the results
   
2. Learn their shopping habits
3. Create a platform where they frequent
   
4. Never assume nor take them for granted
5. Ask for feedback (very important)
6. Don't lie they are NOT stupid and once they realize you did you lost!
7. Price within range
8. Feed the Need (Give them what THEY want not what you THINK THEY WANT)
9. Stay in touch with your consumer!

Follow the above steps and I assure you whatever brand your pushing you will gain the attention you seek as well as stay relevant to that consumer base as well!

Once again its official you just heard the whistle!!!!!

New Marketing Opportunities (Follow-Up to Last Night's Show In Case You Missed it!)

Hey People!

1st I would like to say "Happy 2010" 2nd I would like to ask you is YOUR marketing set for this year? If not & if you DON'T have a marketing plan nor adviser I strongly urge you to do so but before you make that leap here's somethings you should always be on the look-out for!

THE NUMBER THING YOU SHOULD ALWAYS EXPECT A MARKETING COMPANY TO DO IS SCHEDULE YOU/YOUR BUSINESS WITH A C.N.A (CLIENT NEEDS ASSESSMENT)

Why is that so important?

Because Marketing Consultants work similar to Attorneys ( He cannot represent your case until he hears the full details from your point of view and more importantly because ("EVERY CASE IS DIFFERENT!") or like Map Quest "Because it needs a start and a finish to provide you with adequate directions."

* Cookie Cutter Packages (If they offer "EVERYONE" the same product how can ANYONE STAND OUT!)

* Name Droppers and Loud talkers with no Resume or trail of work (You should be able to Goggle THEM AND THEIR NAME POP UP!)

* Client referrals (The best way to see if a person is still relevant see what their clients are saying and please notice the dates)

* Bigger is NOT always better!!! ( I can NOT enforce this enough remember corporate strategies they are interested in quantity NOT quality you become just a number!)

* Do your homework does this business cater to YOUR needs!!!!

* YOU GET WHAT YOU PAY FOR!!! (The days of scheming is over don't expect the world for two dollars!)

* New technology remember today business is all about convenience that's why we eat fast food and shop on the Internet.

* Do they provide GOOD Customer service - Do they provide quality services for ALL of their clients or will you be on hold with a automated system which will make you repeat your steps 100 x's lol


REMEMBER VIEW YOUR BUSINESS LIKE A BANK ACCOUNT IN ORDER TO MAKE A WITHDRAWAL YOU FIRST MUST MAKE A DEPOSIT & LIKE MY PARTNER SAY PLAN TO SUCCEED!

Have a Great week your boy "Cool V" The Industry Insomniac!

Remember these tips and if you are in the NEED of quality marketing services just give me a call! 804-592-6658 or email me http://coolvbiz@gmail.com

Money & Music Presents - Business Is "PERSONAL"

Hey Good People!

How many times have you heard the line "It's NOT personal it's just business!" only to find out you was getting the lube job for a potential screw shortly after! Well just like our affiliate "Hotep" author of award winning and best selling book "The Hustlers 10 Commandments" (Which we highly recommend reading if you haven't) Business is most definitely personal especially if your going into business with that particular individual. There must be a foundation of trust and common purpose for that business to truly thrive. Don't let anyone sell you or tell you otherwise.

First lets observe what doing business truly is:

Busi·ness - Pronounced (biz′nis)

noun

1. one's work, occupation, or profession
2. a special task, duty, or function
3. rightful concern or responsibility no one's business but his own
4. a matter, affair, activity, etc. the business of packing for a trip
5. the buying and selling of commodities and services; commerce; trade
6. a commercial or industrial establishment; store, factory, etc.
7. the trade or patronage of customers

Now upon review there are some exceptions to this rule but NONE that refer to a ongoing personal relationship. (Hence the term business relationship!) It's your duty to research, know and trust who you do business with. Still don't believe me? Then ask yourself this question. How many jobs you know hire without a criminal background check? The chances are NONE and that's why business is personal otherwise would that information make a difference otherwise?

When choosing your partner you should evaluate their goals, purpose and motivation because if they have the wrong intentions I can guarantee your setting yourself for failure if you partner up with this individual.

Remember the movie 300 when he he said "choose your words wisely for they may be your last" the same applies here one wrong move can prove disastrous so when doing business make sure you and that potential partner or client is eye to eye and the rest will fall in place.

Ya Boy Boyee
"Cool V"
The Industry Insomniac!