Tuesday, December 29, 2009

Opinions & Sources

Well this will be the last Money & Music post for 2009, what a great way to end one wild year. Thanks & Big shout out to our guests the crew of Heatmakerz "Crash", for ending the year but getting us ready for an exciting year to come.

We here at Money & Music, from "Cool V", "Money Mike", "Ane", & "E" want to say thank you for following, supporting, and most of helping in making a difference to all our 2009, special guests, callers, listeners, and supporters. Without you, we would not have been able to achieve the milestones set forth. THANK YOU!!!

We hope all of you, have found the movement to be one that in some way or another has touched your life or someone you know. Please know, we've only just begun the journey, as 2010 approches, be assured that our team, our plan, and movement is STRONG & your support only makes Money & Music stronger. Get READY!!! Let's make history Together.

MONEY & MUSIC SHOW - GET YOUR FINANCIAL TIPS RIGHT HERE! As you know if you missed last night's Show, No Worries, we got you, sit back, press play, enjoy the sounds & insight from The Heatmakerz, Rsonist, Ameer, Karty, Dox, & Chris Live.


Heatmakerz, Ameer "Gone til Novembuary", was one of this year's slept on Mixtape, those that want a taste, check it & Click the Song Below:

"Gone til Novembuary"

Or another Banger

"Watch Me Fly"

And we wouldn't be MONEY & MUSIC without

"Get That Money"

If you enjoyed the taste, DOWNLOAD THE WHOLE MIXTAPE:

Download Full Mixtape HERE

Opinions
& Sources

This week's topic focused on the value of Opinions and the Source. As we learned, that everyone can have an opinion, but how valuable is that opinion when considering the source. The value of an opinion can go a long way, however, it's the source that will determine the true value of that opinion.

As "Money Mike" stressed it's important to take an opinion with a grain of salt, yet appreciating the source. More importantly, when in receipt of a recommendation from an experienced professional, ask them to put it in writing, and keep it for your files. You never know, when the time may come when that recommendation can have impact on your life, career, or family. In business, we many times believe just because someone is a banker, attorney, accountant, or even your own doctor because they are a professional means they are right because that is what they do. For those that have tuned into past shows, you know that it always makes sense to get a second opinion, and if someone is not willing to put their recommendation in writing, well you can pretty much take that recommendation as nothing but an opinion maybe worth a grain of salt.

It is important to recognize in any profession, that we can always do better, achieve & accomplish more out of ourselves, and should seek opinions from all walks of life, only to give us a better outlook of how we are perceived or what we are sometimes missing. Let's take for instance culture, traveling is another way of evaluating things differently or from other peoples perspective. We look at fashion, music, food, all differently depending on our backgrounds and culture.

In business, there are certain fundamentals, however, those fundamentals can be applied differently depending on your particular industry. Most successful ones, usually are their biggest critics of themselves. So take other cultures, peoples, and professionals opinions consider the source, but find something whether good or bad to rethink or re-evaluate how you can improve yourself & or your business to get ahead faster than the next. Open your mind, listen to your heart, but most importantly don't be afraid to ASK and appreciate the answer, whether you agree or disagree, understand the Source and their intentions or angle. As a professional, be the best you can be, and understand that opinions are opinions but each person's opinion, you can find value in, some way or another, but it's the background and qualifications of the Source and their intentions that should matter most in your valuation process.

The Money & Music Family again wants to Wish Everyone a Safe & Healthy New Year, and like our boy Acafool says...don't get a DUWEEY (DUI)

The UnOfficial "Duweey" Video: Click Here

Monday, December 28, 2009

Shouts to Trillogy, New Mixtape Download


Trillogy - Love Life and Loyalty Vol. 1
Featuring: Trillogy, Freeway

Download Mixtape | Free Mixtapes Provided by DatPiff.com

Some Feel Good Music for you, these cats have been a Cool V's Rated Next since they popped on the scene, can we say Download this Joint Yesterday!!!
Big Shout out to the fam for the support, 2010
Get'em
DOWNLOAD HERE

Wednesday, December 23, 2009

DA' HITMAN MIXTAPE, ATIBA

DOWNLOAD HERE
Listen to the PLAYER Below

Mixtape | ThatCrack.com | Download

Money & Music Fam wants to send mad respeck & much success New School Reggae HitMaker!
TURN THIS ish UP!!!
Atiba

Tuesday, December 22, 2009

MONEY & MUSIC Mondays - MONEY AND MUSIC SHOW RECAP DEC 21ST, 2009

"TERRANCE HOWARD" HOST OF 106 & PARK B.E.T & "SHIRE'"

MONEY & MUSIC SHOW - GET YOUR FINANCIAL TIPS RIGHT HERE!
Did you Miss this Week's Show? Please click the Money & Music Radio Button, and enjoy the music & hearing from one the industry's most beautiful voice.
Shire'


Download HERE: "This Christmas" by Shire'

SAYS- "DON'T BE AFRAID TO REINVENT YOURSELF AND POSITION YOUR BUSINESS OR BRAND DIFFERENTLY THIS YEAR!"

Life is about "Change" & Change can be a good thing if done properly. "It's How You Go About Change" that is important. What are you changing? Why are you changing? Well this make a drastic impact? The only way to truly find out if something works is to do it right? But a word of advice from my partner "Haste Makes Waste" Plan & Prepare first then proceed. I always hear about how people are disappointed with the results of a particular campaign yet as "WE ALWAYS ADVISE" They NEVER take the most important thing in consideration "THE COSTUMER" Before you proceed with a campaign it is imperative that you "ASK FIRST' what are the needs and concerns of your clients then based off of their response you respond accordingly.

You wouldn't want to go to a restaurant and they have already picked your order would you? Then why do the same to your consumers? This is basic common knowledge right? However "Common Sense" isn't so "Common" these days! Like our guest "Shire'" said she's NOT afraid to re-invent herself but at the same time she stays true to what her consumers feel in love with her for in the first place. In today we live in a copy-cat generation full of clones rather in business, fashion or other-wise but it's the trend setters the "Bill Gate's" the Donald Trump's" the "Micheal Jordan's" that we wish to emulate.

But the one key factor that most forget is that if they tried to pursue their career in the same fashion as "EVERYONE ELSE' would they be where they are at today? Like most successful people many make attempts and fail at their first try but it's that 2nd and 3rd go round that they fix their imperfections and master their trade! This has been proven time and time again threw-out history.

This will NOT change in comparison to the way you see market and propel your business/brand. You have to be the visionary but before you make your steps make a plan of action. 2010 is approaching fast the big question is "WHERE DO YOU PLAN TO BE THIS YEAR?" Do you wish to be in the same position or at the same pace with no incline? The decision is yours "Let's make this a year of change!"

With THAT said We Love You *ALL & DO THIS FOR YOU!*

HAPPY HOLIDAYS!!!
FROM


MONEY & MUSIC FAMILY

Need Questions & Answers
during this Holiday Season?
feel free to email: moneyandmusic@gmail.com
Serious INQUIRIES, ONLY!!

Thursday, December 17, 2009

R.E.U.B. Album Release: "The Black Rapper Show" download here



www.myspace.com/reubmuzik1

www.twitter/reubmuzik

Special shout out & Thanks!! to Money & Music family, R.E.U.B.

Enjoy this "Professional Engineer" on the mic

Happy Holidays!!!

Principles of Persuasion

The process of persuasion works by changing how we present what we offer to people. There are several universal principles of influence that, if incorporated into what you request from someone, significantly increase the likelihood of “yes” to that request. Here are a few:

Principle of reciprocation. We are taught from childhood not to take without giving in return. When someone thanks you for service above and beyond the call of duty, rather than undermining your powerful position, implement the rule of exchange. Respond, “I’m glad to help. I know you’d do the same for me.”


Principle of scarcity. People want more of what they can have less of. Before you ever try to influence people, tell them that what you’re offering is unique. When you describe the uncommon features of what you offer, tell them what they stand to gain by working with you, and what they stand to lose if they don’t. People are more mobilized to action by the idea of losing something than they are by gaining that very same thing.


Principle of authority. Before you try to persuade someone, share your level of expertise. Have someone you know call the person and tell them about you. When do you ask that person to make the call for you? In the moment after “thank you.”

Monday, December 14, 2009

Time is Money

Missed last night's show? Another heavy one with Big Special Thanks to Hezeleo, from UGK. He was able to join "Cool V" & "Money Mike" on what was another one for the books. For all of you up & comers, footsoldiers, and Go-Getters this is one show you sure want to tune into, and listen on how building a brand and business, begins and ends with hard-work, determination, and most of all sacfrice.

MONEY & MUSIC SHOW - GET YOUR FINANCIAL TIPS RIGHT HERE! So click here, sit back, and enjoy some serious knowledge from these seasoned vets.



Time is Money

Is often a statement we hear, in songs, in business, in life, but do you really abide by it in your everyday life and in business?

Example, do you make a call, when instead you could shoot a text or email? Of course, it says a lot when making a personal call to someone to build rapport with them or be more personal, but many times a phone call can often take ten to thirty minutes, or even times an hour or more. When instead developing a well written email would have gotten the same thing accomplished, or sometimes even just a quick text. Many times your clients and partners are as busy as you are, and they may actually appreciate the efficiency of an email verses a phone call.

You may be someone is more an email type of person, who prefers going back and forth via email, when a phone call is clearly necessary to iron out the issue? Many times, texts & emails can often get misinterpreted because their is no physical feelings one can feel from the words. So, if something is going to require a lot of back-and-forth, a phone call may be more efficient, more importantly one can maybe feel & understand what you really trying to say. If you're trying to come to an agreement about something and you exchange more than two rounds of email, it's time to just pick up the phone.

Hezeleo, pointed out on the call a point that has to be used more in business, when he suggested even when he may owe somebody something, or doesn't really want to talk to a certain person at that particular time, he makes it his practice to always pick up or return the call in a timely fashion. This point was so well taken, as he stressed and Money & Music have stressed over the years, you never know when that opportunity may come calling, and you never know what that call may lead too.

What about personally picking up a check from a client? Entrepreneurs are always in a hurry to get paid, it seems, and again, there's something to be said for building rapport with clients. But often, picking up a check may mean the only person you actually speak to is the receptionist at their office. Is it really worth an hour of your time to say hello to their receptionist and get paid 1-2 days sooner? Maybe, just consider having them mail it to you.

How much is your time worth?

Have you calculated this yet? If you haven't, then just think about how many situations and times your time was being wasted, ie...your $. To figure the minimum, figure out how much money you're making per year and divide it by 2,000. To figure the maximum, consider how much you make for your most productive time -- closing a deal, a speaking engagement, billable client time, etc. Somewhere in between there is the real value of your time.

Don't pay someone $20 an hour to do $8 an hour job.

Plug your own numbers in there. Maybe it needs to be, "Don't pay someone $50 an hour to do $25 an hour job." You're the first number. Whatever your time is worth, think about each and every activity that you're spending time on on a regular basis. Could you outsource it to a bookkeeper, a virtual assistant, a web designer, a copywriter, a part-time employee, your spouse or even one of your kids? It's very difficult for most entrepreneurs to relinquish that control and delegate, but it's one of the best ways that you can ultimately increase your income while decreasing the number of hours you work.

Remember - most resources are potentially unlimited. There's no limit to how much money you can make. There's no limit (other than self-imposed) as to how many customers you can have, or employees, or locations, or products or anything else.

Unfortunately, there are only 24 hours in a day, 7 days a week, 52 weeks a year, and you have to spend some of that time sleeping, eating, playing, relaxing and growing with yourself, your friends and your family. Time is an entrepreneur's most precious resource, it is the only one that is truly scarce. Make sure you are using your time wisely.

Understand, that your time and others time always has value, make sure you too place value you on your time and theirs. We often get caught up in the moment, and want things done in our time-line, however, when others are involved respect their time and know their time-line many times won't be the same as yours. Though realize, when you have a task at hand or something that needs to be done, the longer it sits, the longer it will take for you to see results, and ultimately get paid.

Have Personal or Business Questions:
Email "Cool V" or "Money Mike"
moneyandmusic@gmail.com
Serious INQUIRIES ONLY!!!

...till next week

Wednesday, December 9, 2009

Wordsmith MixTape Download, "Overdue & Underrated"

Big shout out to Money & Music Fam, Wordsmith, can we say, fugettaboutit...This is one mixtape you better be sure to download, from one of the hottest artists out, soon to be a household name. The new "Overdue & Underrated" mixtape was released on December 7th, 2009, with an exclusive list have old & new talent including Chubb Rock, Jakk Frost, Philly Swain, Soulstice, Fred Knuxx, Ruste Juxx,V-Stylez, Junclassic, Kontact & Black Knight, RAtheMC, Laelo Hood, REUB and more. Along with production from the likes of Strada, Judah, DJ King Assassin, Capish, Professa, Street Level, Rafpak and many more.

Wordsmith's official solo debut "Vintage Experience" is set to hit stores/online outlets March of 2010, so stay tuned to upcoming releases and videos from that project.

Monday, December 7, 2009

First Impression, Do You have the Total Package?

Just when you thought Money & Music, was on the down low with a week off due to technical difficulties, "Cool V" & "Money Mike" proved yet again why this movement is here for a long, long time. A BIG Special Thanks to our special guest Donell Jones, here's someone who has been around for a long long time yet keeps, goo-goo gaga-gaga'in the ladies, while still keepin it real with the fellaz.

Donell is a VET who has been in the business for a long period of time and consistently drops the hits. He worked with a string of legends too many too name from Left Eye to Big Pun and wrote one of Ushers first hits this cats a beast! But Donell is mostly known for giving us men a voice at a time when women dominated and dictated the slow jam industry! Donell hoped on & discussed his upcoming project also some of the different avenues he went down and how he stayed relevant.

If you missed this week's Money & Music Show, it's another one you up & comer's sure don't want to miss when it comes to your package, value of record labels, and who's got NEXT?


MONEY & MUSIC SHOW - GET YOUR FINANCIAL TIPS RIGHT HERE!

This week, Donell was able to join "Cool V" & "Money Mike" on what proved to be another show that will help give insight to up & comers, start-ups, artists, models, DJ's...etc.. on the value of your Package and the basic business facts of dealing with Big Corporate. So get your read on or press the replay button, because it's time to stop talking about it, and be about it, YOUR BUSINESS!!!






Also "Eka Samone" joined us on the call, where she discussed the particulars of positioning yourself as a model. This Dominican beauty hopped on the call with a burst if energy and def had us rolling before she dropped science. You can follow her on www.twitter/ekasamone or check her blog at http://www.ekasamone.blogspot.com/

COOL V'S TOP TEN TIPS TO INCREASE PRODUCT VISIBILITY

1.) Fill a void (Place it in a place where their is less competion)
2.) Make it easy to read.(They have to know who, what, when and where!)
3.) Promote your product in a unique manner (Make sure YOU stand out!)
4.) Create relevance. (The Customer must feel an attachment)
5.) Use celebrity endorsement. (If someone they admire or trust you endorse you it
increases your chances for success)
6.) Make it accessible & easy to purchase.(The easier it is to find the easier it is
to GET!)
7.) K.I.S.S - Keep It Simple Stupid!
8.) Don't talk over your consumers head try to Use language that connects with your
customers (KNOW YOUR CUSTOMER important that relate to your customer)
9.) This should be number 1# "Know Your Market" - This helps you position it better!
10.) Be consistent - It's a know fact that we relate to whats reinforced.

Do you have a Business Checking Account?

Most start-up businesses, once established a Tax I.d. for the Company, first thing they must do is set up a business checking account. Here are some important aspects to consider when choosing a bank.

First, you want to make sure you consider are you going to be dealing with this bank for many years to come. How stable is this bank? Are they a locally owned bank or credit union? You want to make sure your business is appreciated and your not considered just another number/customer. Look for a manager & discuss how you can build a "banking relationship" and will this bank work with you to establish a business loan or credit line? If you have a loan at a bank, the bank will often give you free checking for your business account, and make sure regardless, that the bank you choose provides free checking, as all start-up costs count towards the bottomline.

Does the bank have online banking? You should be able to see your account online to pay bills and or transfer money, and see account activity. Do not let someone else, handle this for you, it's your business, and it's most important you know every dollar coming in, and every dollar going out. This service will help your bookkeeping or your off-site accountant, when tax time comes.

In the future, you may hire employees or already have a few, so does the bank have a payroll service? If you anticipate only a few employees, you may be able to use the bank's payroll services to pay your employees and to do direct deposit of paychecks. You should set up a separate payroll checking account, but using the bank's payroll service will make things easier.

Today's technology changes everyday, so make sure the bank at least has credit/debit processing services?This is the bank's ability to serve as a gateway, allowing you to do credit and debit card processing services for customer payments. Most banks these days have this service, but it's a good idea to find out how much the services cost, so you can decide if you want to look elsewhere for these service.

Other services to consider when evaluating your bank:
No charges for checks, withdrawals and deposits
Free viewing and printing of cancelled checks and deposits
An interest-bearing account, even if the interest amount is small
No monthly service charges
Free online bill pay services
Free viewing and printing of cancelled checks and deposits
No charges for checks, withdrawals and deposits
ATM services without fees

Photobucket

As "Money" Mike always puts it, you are the customer and there are many banks or credit unions out there, make sure when establishing your account they understand this. There will be good time and tough times, you want to know your banker and team will always do what they can for you in the tough times, because everyone wants your business in the GOOD Times...

....till next week & remember "DO GOOD BUSINESS"

Have QUESTIONS? NEED ANSWERS!!
email: moneyandmusic@gmail.com

Wednesday, November 25, 2009

ELTON BROWN & OPORATION WE CARE - PRESENTS "FEED THE NEED"

click to see larger image



AS ONE NEWSPAPER REPORTER PUT IT, IT MAY NOT BE FASHIONABLE OR POPULAR TO TALK ABOUT THE POOR BUT THE MILLIONS OF AMERICANS STUCK AT THE BOTTOM OF SOCIETY THAT DESERVE TO BE HEARD AND DESERVE TO BE CARED FOR." THE REPORTER FUTHER STATED THAT " THE QUESTION IS NOT WHETHER ADVOCACY FOR THE POOR IS POPULAR- THE ONLY QUESTION IS, IS IT RIGHT?"

REPORTEDLY, 37 MILLION AMERICANS LIVE IN POVERTY AND WITH A BATTERED AND BLOODY ECONOMY IT IS PREDICTED THAT THE NUMBER OF THE HOMELESS AND HUNGRY WILL GET HIGHER.

WITH THAT SAID, ON NOVEMBER 26, 2009 AT 11:00AM THE MOTION COMMUNITY HOUSE & ELTON BROWN IS ORGANIZING FREE MEALS FOR NEIGHBORS AND FRIENDS WHO MAY BE DOWN ON THEIR LUCK OR MAY JUST WANT TO COME AND BRING THEIR FAMILIES TO SHARE IN THE SPIRIT OF FRIENDSHIP, NEIGHBORLY LOVE AND THANKSGIVING.

WITH THE SUPPORT OF MANY GOOD HEARTED AND SPIRITED CITIZENS WE HAVE BEEN ABLE TO SERVE OVER 500 MEALS PER THANKSGIVING FOR THE LAST 19 YEARS. THIS YEAR THE DEMAND MAY BE HIGHER, THEREFORE WE ARE CALLING ON YOU ONCE AGAIN; COMMUNITY ORGANIZATIONS, BUSINESSES, CHURCHES AND RESIDENTS TO COME FORTH WITH TRUE WORSHIP IN THE SPIRIT OF THE CHARITY AND LOVE.

WORSHIP SERVICE BY LIFE ALTERING MINISTERIES, PERFORMED BY FOUNDER AND SENIOR PASTOR JOHN L. SOLOMON, REVEREND ROBIN BROWN, MOTHER OF ELTON BROWN, OF THE NATIONAL FOOTBALL LEAGUE HAS CONSENTED TO SERVING AS THE MISTRESS OF CEREMONY.

IF YOU CARE TO SHARE IN THE SPONSORING OF THIS EVENT, PLEASE MAKE ALL CHECKS PAYABLE TO ROBIN BROWN- MILLER INC, SO THAT YOU MAY PROPERLY RECEIVE YOUR TAX EXEMPT CREDIT IF YOU CHOOSE TO TRAVEL THAT ROUTE. OR CONTACT SALIMOT AKANDE AT 980-216-0331 OR SALWELLCONNECTED@LIVE.COM ALSO CONTACT OPORATION WE CARE AT (206)350-4780 OR EMAIL US AT oporationwecare@gmail.com

This event is co-signed by ya boy "Cool V" and the good people of "Oporation We Care"
Because We Care............ Do You??????? If so then join us TODAY!
WWW.OPORATIONWECARE.NING.COM
WWW.OPORATIONWECARE.BLOGSPOT.COM
WWW.OPORATIONWECARE.COM (COMING SOON)
WWW.MYSPACE.COM/OPERATIONWECARE
WWW.TWITTER.COM/OPORATIONWECARE
EMAIL US AT OPORATIONWECARE.COM OR JUST CALL US AT 206-350-4780

Monday, November 23, 2009

Importance of your Promo Package & Resume

Another Throwdown on the Money & Music Show, big part in Thanks to our callers, our Go-Getters listening in & Major League Thanks to our Special Guest, Elton Brown OL, from the 2009 Superbowl Cardinals. Elton was able to join "Cool V" & "Money Mike" on the Money & Music Show in between his event sponsorship on Thanksgiving in Virginia. For more details, on getting involved with providing for the Homeless for this Special Event, please see details below. If you are not in the Virgina area, that does not mean you can't get involved call in a town near you. Contact "Cool V" & Oporation We Care. EMAIL: OPORATIONWECARE@gmai.com OR JUST CALL 206-350-4780.
REPORTEDLY, 37 MILLION AMERICANS LIVE IN POVERTY AND WITH A BATTERED AND BLOODY ECONOMY IT IS PREDICTED THAT THE NUMBER OF THE HOMELESS AND HUNGRY WILL GET HIGHER.WITH THAT SAID, ON NOVEMBER 26, 2009 AT 11:00AM. THE MOTION COMMUNITY HOUSE & ELTON BROWN IS ORGANIZING FREE MEALS FOR NEIGHBORS AND FRIENDS WHO MAY BE DOWN ON THEIR LUCK OR MAY JUST WANT TO COME AND BRING THEIR FAMILIES TO SHARE IN THE SPIRIT OF FRIENDSHIP, NEIGHBORLY LOVE AND THANKSGIVING.
IF YOU CARE TO SHARE IN THE SPONSORING OF THIS EVENT, PLEASE MAKE ALL CHECKS PAYABLE TO ROBIN BROWN- MILLER INC, SO THAT YOU MAY PROPERLY RECEIVE YOUR TAX EXEMPT CREDIT IF YOU CHOOSE TO TRAVEL THAT ROUTE. OR CONTACT SALIMOT AKANDE AT 980-216-0331 OR http://SALWELLCONNECTED@live.com/.

If you missed last night's show, this one is for everyone out there who wants to get ahead & stay ahead, like the Professionals on this call who have reached enormous heights in their professions. This week's topic focused on the Foundation to your Successes, and the "Importance of your Promo Package & Resume" and without one available at the click of a button, you may be the next to be passed up on that next deal, offer, job, or gig. So tune into this one & hear it first from the likes of an NFL Superstar & of course ya boy boyee "Cool V" & financial partna "Money Mike".

MONEY & MUSIC SHOW - GET YOUR FINANCIAL TIPS RIGHT HERE!

Definition:
A promo package is your introduction to the world. Since you can't personally go to talk to you everyone with whom you might want to work - labels to managers, agents, promoters, the press, team, employer, and so on - a promo package and or resume does the work for you. Some promo packages are actual packages you send through the mail, and others are electronic promo packages, or electronic press kits, that you send via email. No matter how you send it, a promo package should always put your best foot forward. Some things to include in your package are:
* A short demo (or in the case of an electronic press kit, an mp3 clip of your music)
* A neatly assembled collection of any press you have received
* A one page press release detailing what you are presenting with the promo package, be it a new album, a tour, a new single or something else.
* A short bio (one page)
* A color photo (if the promo package is going to the press)

Now, you see the GREEN Button, DON'T PRESS IT!!! It's like the Bat Mobile, you don't know where it will take you.

Promo packages are most often used as a tool to promote to record labels, to the media, and to managers/agents/promoters. Any music industry person can use a promo package to promote the projects on which they are working, however, and many do.

Having an informative and professional promo package can be the thing that sets you apart from others, whether you're approaching record labels, promoting your own music , trying to get a gig, or interview, or if you're an indie record label trying to drum up some interest in your bands. The following steps will help you put together a promo package that will rival any promo campaign run by a pricey PR company.

Here's How:

1. Choose the Music - The point of your promo package is of course to get your music heard, so choosing the music to include in the package requires some thought. Whether you're trying to get the attention of a label, an agent, the press or radio stations, remember that these people receive A LOT of music every day. They can't possibly sit down and listen to every album from start to finish. Make a short demo cd with your best two or three songs, preferably songs that have strong beginnings, so they capture the listener before they can push "next."

2. Write the Bio - Your promo package should include a short -one page is ideal - artist bio a.k.a RESUME. This step is where a lot of people fumble. Don't try to be overly cute and don't make it read like it was written with your thesaurus firmly in hand. The people who do decide to work with you on the basis of your package are going to need some useful information about you and your music, but they don't need to know which song is your Mom's favorite or that you "knew you were going to be a musician the first time you picked up a guitar/heard such and such a song/etc." Go for professional over cheesy.


3. Write the Press Release - If you're sending a demo to a label or trying to get a gig, you may not have a specific event to promote that requires a press release. However, if you're trying promote a new album or a tour, your promo package should include a press release detailing the specifics of the thing you are trying to promote. The same rules that apply to band bios apply to press releases - keep it shortand include useful information instead of "clever" fluff. Remember, the point is for someone to read that press release and use it to write something about your band. Give them something to work with.


4. Create a Press Pack - If you have a stack of press clippings featuring reviews of and interviews with your band, include them in your promo package. Of course, if you have several you'll have to make some choices about what you can send. Go for clippings from the highest profile publications you can find. To make good copies of clippings:

* Cut out the article, the masthead/title of the publication, and the date/issue number.

* Arrange these items on one sheet of paper, with the title and date at the top, and photocopy the paper. Keep clippings of all of the press you get, and of course, don't send the bad reviews!

1. Include a Photo (Optional) - If you're sending your promo package to magazine, website, or newspaper, include a color photo in your package. A hard copy of the photo or a disk with a photo file will work equally well. The media is much more likely to run a photo if they don't have to chase it down, so including one in your package dramatically increases the chance they will actually run a photo. You should always send a color photo, because many publications demand color photos, and the others can always print the color photo in black and white. Be sure to include the photo credit information.


2. The Personal Touch - Adding a short, personal note to each package is a nice touch, especially if the package is going to someone you have had dealings with in the past or to someone whose attention you are especially anxious to receive. If you have any promotional material, like stickers or badges, throw a few into every package as well.


3. Reach Me At... - Last, but certainly not least, make sure your contact information is clearly printed on your demo, your bio, and your press release. You can include a phone number, but you should never ONLY include a phone number. People will be hesitant to call you; include your email address and you will be much more likely to get a response to your package.

Tips:

Stay on Point - Although it is nice to include some personal touches in your promo package, avoid taking the "everything but the kitchen sink" approach. In other words, a sticker or two is nice. Fifty stickers, t-shirts in every color and a copy of your favorite novel? That's just overkill. If your promo package has too much stuff, the person opening it will be tempted to roll their eyes and put it aside to deal with later.

Perfect Timing - You can send your demo to a record label any time, but if your promo package is to be used to generate attention for a new release or a tour, then timing matters. You can to get your package to the right people in enough time to let them act on your information, but not so soon that they forget about you by the time your big event is actually happening. The best way to figure this out, especially with the press, is to call up your targets and find out what kind of publication deadlines they have.

I'm Talking to You - Speaking of the people to whom you send your promo packages - find out who they are. You won't always be able to find just the right person at the label or the magazine to address your package to, but that doesn't mean you shouldn't try. You're more likely to get some kind of response if you don't fling your package out there and cross your fingers but instead make sure there is a specific person on the other end of the line.

Press Release Help - Need some help writing the material for your promo package?

"Cool V" will be able to point you in the right direction, while linking you to the many networks and resources Money & Music have available. Remember, Image is Everything, and being Proactive is being a Professional. No matter what Profession you are in Music, Sports, Medical Profession, Business Owner...etc..etc... Like Elton Brown said, you don't want to know you dropped the Ball, and another person in line got in front of you, because you were not Prepared & Proactive enough to get the Job, whichever industry you are in.

And for more information for Business Owners & other Professionals on how to build your Resume, here is a an excellent link of many different examples & professions, that as "Money Mike" put it, no matter where you are in your career should always have in your Files, Updated, and available at anytime because you never know when the next Opportunity may come knocking on your door. http://tinyurl.com/y8tfqzr.

Until next week, ENJOY your Thanksgiving & Remember it's a time to say Thanks & even greater opportunity to show your appreciation to this great nation by Giving to those less fortunate. Thank YOU to ALL OUR TROOPS, Retired & Serving, WE THANK YOU!!!

HUSTLERS!!! Don't Forget to scoop up & ROCK your HATERZ Shirt, Order yours Right Here: http://www.moneynmusic.ecrater.com/, before them Haterz DO!!!

Monday, November 16, 2009

"Importance of Diversification" Part 2

This week ya boy boyee Cool V & financial partna "Money" Mike picked up from last week, and went in on dropping some heavy on the importance of "diversification" with your personal & business planning. A special thanks, goes out to one of our caller's, associate's, friend, as she to has been doing her homework on positioning herself on how to get ahead with her financial future, none other than "Killa Diva". It's not often do we get it straight with just real hard information that can be applied in our everyday activities, whether we are an individual, family, business owner, entrepreneur, artist, model...etc... So as always if you missed this week's Money & Music Show, you know we got you, so listen in, catch up, and step your game up, right here:


MONEY & MUSIC SHOW - GET YOUR FINANCIAL TIPS RIGHT HERE!

So long as you have your pencils, notepads, and thinking caps on, just click the button, sit back, and enjoy!!! the show.

Our financial partna "Money" Mike dropped some heavy, and as he always stresses, when someone talks over your head, be very wary, take a step back, and begin to educate yourself and ask the questions that you need answered in your own mind. As he promised, when determining your investment or the type of investor you are, it's important to first know the Purpose what you are trying to accomplish.

1. Investment Objective:

In other words, why do you want to invest your money in mutual funds? Are you going to use them as a substitute for a traditional bank savings account? Do you want to accumulate money for retirement, your child's education, or a down payment on a house? Or are you trying to supplement the return from a risk-free investment vehicle such as a bank certificate of deposit (CD)? Be specific when answering this question. You may find that you have more than one purpose for investing. If this is the case, you must think about the amount of money that you want to allocate for each purpose. Because there are few single mutual funds that can successfully satisfy multiple investment objectives, you may be looking at the possibility of investing in several different funds.

Once you are able to determine the purpose of your money and what will be used for, it is then wise to make sure you determine, when will the money be needed.

2. Time Horizon:

How long do you intend to leave your money invested in a fund; or, over what period of time do you plan to continue investing regularly in a mutual fund? Again, it's important to clearly define your answer. You must consider your own age when establishing your investment's time horizon. Generally speaking, the younger you are, the more growth-oriented your investments should be. Because your time horizon is long, you can withstand the inevitable cyclic downturns and profit over the long term because historically the investment markets have always moved higher. As you age, you should periodically adjust the mix of mutual funds in your portfolio to favor more conservative funds that focus on the preservation of capital and also possibly provide a steady stream of income. Adjusting your investment to fit your age is a dynamic process. Regularly- scheduled reviews (quarterly, semiannually or annually) are essential to maintain the proper mix of funds in your portfolio.

When you are able to answer in your own mind #1 & #2, you can then determine how much risk you can take with your investment, and anything with more risk means there is more chances for losses, always keep that in mind.

3. Risk Tolerance:

How much risk are you willing to accept in return for a potential gain? Many investors assume that because most mutual funds are diversified, they're not subject to price fluctuations that are as great as those of individual stocks. Although this may be generally true, a specific fund's volatility could still be somewhat substantial. Some people can tolerate market drops better than others, and it's undoubtedly more distressing the older you get. If a 20- or 30 percent drop in the value of a particular mutual fund would disconcert you, then seek out a fund with less volatility. If you already own several funds, adjust the money you have allocated among them so that your overall risk is lessened. Or you can simply place your money in safer or risk-free instruments. Your goal in determining your risk tolerance is simple: to have as few sleepless nights as possible.

So you might be asking how can I figure out the type of investor I am & or what should I do with a particular investment. Find out here, if you are a Conservative, Moderate, or Aggressive Investor, FIRST! This is a simple basic, 10 question form, that will give you a good starting point for the next time you talk to an advisor, of knowing where you stand, and having the right questions for him or her. http://www.fmd.com.au/downloads/Risk%20&%20%20Profile%20Questionnaire.doc

And for all our savvy investors, who want to dig a little deeper and get more answers & understanding, here's an piece that you can also find at
mintcofinancial.com

"Basics of Diversification"
http://www.mintcofinancial.com/files/pdfs/Basics%20of%20Diversification.pdf

Till next week...

Monday, November 9, 2009

Live from the KOD Tour, "Importance of Diversification" Part 1

It was one heavy night and we first want to send a Special Thanks to Stevie Stone, Tech n9ne, Glasses Malone, Kutt Calhoun, and the entire KOD Tour posse for joining us and welcoming the Money & Music Show "Live" backstage from the bus, during their show in Rochester, NY. Their hospitality is just more proof why the KOD Tour is getting so much publicity, hype, and love from their fans and those of all walks of life.

If you missed this week's show, as always you know it's "Official" right here, listen in to why this week's topic focused on "Diversification"...
MONEY & MUSIC SHOW - GET YOUR FINANCIAL TIPS RIGHT HERE!

This week's show went "live" via ustream, with Stevie Stone, Glasses Malone, & Kutt Calhoun up close and in person so all of our listeners had the opportunity to get a true feeling of what it's like on tour for these hard workers. It's not the glitz & glame you always think of, but instead a grind you have to be born to love. If you haven't checked out one of the KOD shows, make sure you check the schedule and get your tickets immediately in your town. There is a reason why this show is picked as a MUST SEE. These guys all put on a performance with true passion for what they do, giving the fans everything and more for their admission costs.

As many of our pasts shows, expressed the views of our guests, this week keyed on being diversified and when going to a Tech N9ne show, you really get an understanding of how many different audiences are out there with the love for their own style of music. We should all know by now to never "assume" and recognize that your clients, fans, customers, are your success. Without them you have no business, as the guests on tonight's show pointed out, a "Meet & Greet" custom of Tech N9ne's shows is something that allows for all audiences and people from different walks of life come out to treasure the opportunity that not all artists/entertainers ever give or maybe even thought to give before every show.

Let this week's show be a lesson, that not everyone has to like your style, flow, look..etc...but if you are able to reach a wide array of audiences, you are sure to be able to have more opportunities for success.

"COOL V'S TOP 5 TIPS ON APPEALING TO A DIVERSE MARKET & EXPANDING YOUR CLIENT BASE"

#Step 1

Do your research in order to formulate a plan to best reach your target market. Different cultures and groups perceive and react to advertising in different ways, so make sure you know enough about your target market to create an effective marketing strategy.

#Step 2


Avoid using ads that are stereotypical, racially or otherwise. All women are not mothers and housewives, and all senior citizens aren't meek grandparents rocking away their retirement on the front porch. Or any ethnic/sex or business stereotypes. Aside from being insulting and alienating, this type of ad only helps to proliferate these misconception and biases.

#Step 3

Place advertising with the specific media that reach your target group. Be it Radio, Television or Print ads or whatever promotional tool you see fit that would best fit your audience. However leave this to the experts consult a marketing consultant or advertisement firm but remember each does a specific task! This also includes going after non American outlets such as foreign language newspapers and radio if thats the market your trying to reach.

#Step 4

Leave your promotional material with businesses that already have a high percentage of customers from the group you're trying to target. For example, if you're trying to target the Asian market, ask to leave your advertising in grocery stores that specialize in Asian foods.(Or what ever age or race group or specifically targeting) Now-a-days word of mouth is not good enough you have to BRAND BRAND BRAND your product "VISIBILITY IS "EVERYTHING!!!!!!!"

#Step 5

Sponsor an event that will have a special impact on your target market. If your goal is to appeal to the gay community, sponsor a fund-raiser for AIDS research. Want to appeal to senior citizens? Support Alzheimer's disease research. This is a great way to appeal to the market, and you'll be doing something positive for your community as well. This also comes handy doing tax time and with give your company a great look because it shows you are NOT just concerned with selling your brand but you care about the people who purchase your product!



"WAIT A MINUTE" !!! http://www.youtube.com/watch?v=1kaftMdDr_c
Stay tuned to next week's Part 2 segment, as "Money" Mike will talk more about diversification with your portfolio, and what a diversified portfolio may look like, with the understanding that each individual, family, and or business is in a different position, so we'll learn more about what it means to be Conservative, Moderate, or Aggressive, and how we should look to position ourselves based on our time horizon, investment objective, and risk tolerance.

TECH N9NE TOUR DATES FEAT STEVIE STONE, SLAUGHTERHOUSE AND GLASSES MALONE

Nov 10 2009 8:00P Webster Theater Hartford, Connecticut

Nov 11 2009 8:00P Paladium Worcester, Massachusetts

Nov 12 2009 8:00P NOR VA Norfolk, Virginia

Nov 13 2009 8:00P Gramacy Theater New York, New York

Nov 14 2009 8:00P Gramacy Theater New York, New York

Nov 16 2009 8:00P State Theater St Petersburg, Florida

Nov 17 2009 8:00P Club Firestone Orlando, Florida

Nov 18 2009 8:00P Touch Nightclub Jackson, Mississippi

Nov 20 2009 8:00P Allen Event Center Allen, Texas

Nov 21 2009 8:00P Independence Events Independence, Missouri